000 00724cam a2200241 4500
001 28359
008 160706n2013 enka 000 0 eng u
020 _a9781408073681
040 _aUK-LoR,
_erda
082 _a658.8 DIB
100 1 _aDibb, Sally
_920413
245 _aMarketing essentials /
_c Sally Dibb and Lyndon Simkin.
250 _aSecond edition
264 _aAustralia ;
_a London :
_b South-Western Cengage Learning,
_c c2009.
300 _axviii, 457 p. :
_b col. ill. ;
_c 26 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
650 _aMarketing
650 _aManagement and Business Studies
700 1 _aSimkin, Lyndon
_920414
942 _n0
999 _c14658
_d14658