000 00661cam a2200241 4500
001 28059
008 160513n2015 aus 000 0 eng u
020 _a9781619613645
040 _aUK-LoR,
_erda
082 _a659.134 LIT
100 1 _aLittle, JR
_920127
245 _aListening brands:
_b hoe data is rewriting the rules of branding/
_cJR Little.
264 _aNulkaba :
_bLioncrest Publishing,
_c2015
300 _a213 pages: ;
_c23cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
650 _aSocial media
650 _aBranding
650 _aConsumerism
650 _aMarketing
942 _n0
999 _c14365
_d14365