| 000 | 00767cam a2200253 4500 | ||
|---|---|---|---|
| 001 | 27516 | ||
| 008 | 151127n2012 enka 000 0 eng u | ||
| 020 | _a9780749464912 | ||
| 040 |
_aUk-LoR _erda |
||
| 082 | _a658.8 KAP | ||
| 100 | 1 | _aKapferer, Jean-Nol | |
| 245 |
_aThe luxury strategy: _bbreak the rules of marketing to build luxury brands / _cJ.N. Kapferer and V. Bastien. |
||
| 250 | _a2nd edition. | ||
| 264 |
_aLondon : _bKogan Page, _c2012. |
||
| 300 |
_axi, 395 p. : _billustrations |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 650 | 0 |
_aLuxuries _xMarketing. |
|
| 650 | 0 | _aLuxury goods industry. | |
| 650 | 0 | _aProduct management | |
| 700 | 1 |
_aBastien, Vincent, _eeditor _9705 |
|
| 942 | _n0 | ||
| 999 |
_c13858 _d13858 |
||