| 000 | 00719cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 11269 | ||
| 005 | 20210222151929.0 | ||
| 008 | 001211s2000 enk 001 0 eng | ||
| 020 | _a0749429771 | ||
| 035 | _a(Sirsi) 63214 | ||
| 082 | 0 | 4 | _a659.1019 SUT |
| 100 | 1 |
_aSutherland, Max. _910760 |
|
| 245 | 1 | 0 |
_aAdvertising and the mind of the consumer : _bwhat works, what doesn't and why / _cby Max Sutherland |
| 260 |
_aLondon : _bKogan Page, _c2000 |
||
| 300 |
_a326p. _bill. [chiefly b/w]; _c24 cm. |
||
| 500 | _aIncludes tables | ||
| 504 | _aIncludes acknowledgments, index | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aPsychology | |
| 650 | 0 | _aConsumer behaviour | |
| 700 | 1 |
_aSylvester, Alice K. _910805 |
|
| 942 | _n0 | ||
| 999 |
_c1370 _d1370 |
||