000 01002nam a2200289 4500
001 26632
008 100908s2010 enka b 001 0 eng d
015 _aGBB0A5350
_2bnb
020 _a1907471154 (pbk.) :
_c£19.95
020 _a9781907471155 (pbk.) :
_c£19.95
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
_erda
082 0 4 _a741.67
100 1 _aCairns, Graham
_918835
245 1 0 _a... deciphering advertising, art and architecture :
_bnew persuasion techniques for sophisticated consumers /
_cGraham Cairns.
264 1 _aFaringdon :
_bLibri,
_c2010.
300 _a139 pages :
_billustrations ;
_c23 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aCommercial art.
650 0 _aAdvertising
_xPsychological aspects.
650 0 _aAdvertising campaigns
_xPsychological aspects.
650 0 _aStores, Retail
_xDesign.
650 0 _aConsumer behavior.
942 _n0
999 _c12997
_d12997