000 00922nam a2200265 4500
001 26504
008 060215s2006 inua b 001 0 eng
010 _a 2006005243
020 _a0253347599 (cloth : alk. paper) :
020 _a9780253347596 (cloth : alk. paper) :
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.M36915 2006
082 0 0 _a658.8
_222
100 1 _aMcCracken, Grant David,
_d1951-
_918758
245 1 0 _aFlock and flow :
_bpredicting and managing change in a dynamic marketplace /
_cGrant McCracken.
260 _aBloomington :
_bIndiana University Press,
_cc2006.
300 _axii, 185 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [159]-175) and index.
650 0 _aMarketing
_xManagement.
650 0 _aConsumers' preferences
_xForecasting.
650 0 _aNew products.
650 0 _aBrand name products.
650 0 _aBusiness forecasting.
942 _n0
999 _c12878
_d12878