000 00747pam a2200241 a 4500
001 11065
005 20210222151903.0
008 050908s2006 xxua b 001 0 eng
020 _a0321348109
035 _a(Sirsi) 62536
082 0 4 _a658.82 NEU
100 1 _aNeumeier, Marty.
_98164
245 1 4 _aThe brand gap :
_bhow to bridge the distance between business strategy and design : a whiteboard overview /
_cby Marty Neumeier.
260 _aBerkeley :
_bNew Riders,
_c2006
300 _a194 p.
_bill. [chiefly b/w];
_c21 cm.
500 _aInclude diagrams
504 _aIncludes acknowledgements, index, glossary
650 0 0 _aProduct development
650 0 _aBranding
650 0 _aInternet markets
650 0 0 _aMarketing
942 _n0
999 _c1177
_d1177