000 00592cam a2200205 4500
001 25035
008 131017n 000 0 eng u
020 _a9781856697026
082 _a658.8342
100 1 _aRaymond, Martin.
_99156
245 1 4 _aThe trend forecaster's handbook /
_cMartin Raymond.
260 _aLondon :
_bLaurence King,
_c2010
300 _a216 p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes glossary and index.
650 _aConsumer behaviour
650 _aConsumers
_xAttitudes
650 _aMotivation research (Marketing)
650 _aNew products
942 _n0
999 _c11596
_d11596