000 00625cam a2200229 a 4500
001 11006
005 20210222151854.0
008 010508s2000 enk 001 0 eng
020 _a076195659X
035 _a(Sirsi) 62328
082 0 4 _a302.23 GUN
100 1 _aGunter, Barrie
_94570
245 1 0 _aMedia research methods :
_bmeasuring audiences, reactions and impact /
_cby Barrie Gunter
260 _aLondon :
_bSAGE,
_c2000
300 _a314 p.;
_c24 cm.
504 _aIncludes index
650 0 _aMass media
650 0 _aSocial research
650 0 0 _aTelevision audience
650 0 0 _aResearch methods
942 _n0
999 _c1122
_d1122