| 000 | 00855nam a2200241 4500 | ||
|---|---|---|---|
| 001 | 22009 | ||
| 008 | 120120s2012 nyua b 001 0 eng | ||
| 010 | _a2012002246 | ||
| 015 |
_aGBB241991 _2bnb |
||
| 020 |
_a9780071791526 _c£19.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
| 082 | 0 | 0 | _a006.7 |
| 100 | 1 |
_aPhillips, Andrea, _d1974- _917473 |
|
| 245 | 0 | 2 |
_aA creator's guide to transmedia storytelling : _bhow to captivate and engage audiences across multiple platforms / _cby Andrea Phillips. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2012. |
||
| 300 |
_axii, 272 p. : _bill. (some col.) ; _c20 x 24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aDigital storytelling. | |
| 650 | 0 | _aInteractive multimedia. | |
| 650 | 0 | _aInternet entertainment industry | |
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 942 | _n0 | ||
| 999 |
_c10581 _d10581 |
||