000 00690nam a2200205 4500
001 21593
008 120917s2013 nyua f 001 0 eng|d
020 _a9780230342248
_c£17.99
040 _aStDuBDS
_cStDuBDS
_erda
082 0 4 _a658.827
100 1 _aAdamson, Allen P.
_917167
245 1 4 _aThe edge :
_b50 tips from brands that lead /
_cAllen P. Adamson ; foreword by Steve Forbes.
264 1 _aNew York :
_bPalgrave Macmillan,
_c2013.
300 _axii, 269 pages :
_billustrations (black and white) ;
_c25 cm
500 _aIncludes index.
504 _aIncludes bibliographical references and index.
650 0 _aProduct management.
650 0 _aBranding (Marketing)
942 _n0
999 _c10198
_d10198