000 | 00690nam a2200205 4500 | ||
---|---|---|---|
001 | 21593 | ||
008 | 120917s2013 nyua f 001 0 eng|d | ||
020 |
_a9780230342248 _c£17.99 |
||
040 |
_aStDuBDS _cStDuBDS _erda |
||
082 | 0 | 4 | _a658.827 |
100 | 1 |
_aAdamson, Allen P. _917167 |
|
245 | 1 | 4 |
_aThe edge : _b50 tips from brands that lead / _cAllen P. Adamson ; foreword by Steve Forbes. |
264 | 1 |
_aNew York : _bPalgrave Macmillan, _c2013. |
|
300 |
_axii, 269 pages : _billustrations (black and white) ; _c25 cm |
||
500 | _aIncludes index. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aProduct management. | |
650 | 0 | _aBranding (Marketing) | |
942 | _n0 | ||
999 |
_c10198 _d10198 |