Enhanced descriptions from Syndetics:

After a decade of catching up with technology, modern illustration is digitally literate and full of stylistic attitude. Today's illustrators work across a broad range of traditional skills and software and are much in demand. Recognising illustration as a freelance profession, The Fundamentals of Illustration explains best working practices appropriate to all industry sectors, including how to market and promote work effectively. It also includes a useful section on copyright and the legalities of selling work. Accompanied by engaging visuals and examples from the world of professional illustration, The Fundamentals of Illustration offers a unique and comprehensive insight into the world of professional illustration.

Table of contents provided by Syndetics

• 0 Introduction
• Contents (p. 4)
• How to Get the Most from this Book (p. 6)
• Foreword (p. 8)
• Introduction (p. 10)
• 1 Communicating Ideas
• The Blank Sheet of Paper (p. 18)
• Why Ideas? (p. 20)
• The Briefing (p. 24)
• Investigation of the Subject Matter (p. 26)
• Gathering Inspiration (p. 30)
• Brainstorming (p. 34)
• Explaining the Visual (p. 38)
• Longevity (p. 44)
• 2 The Medium is the Message
• The Power of the Pencil (p. 50)
• Material World (p. 55)
• Art School Ethos (p. 60)
• Illustration as a Discipline (p. 65)
• A Demanding Life (p. 70)
• Mixing Media (p. 72)
• The Digital Divide (p. 74)
• The New Wave of Illustrators (p. 80)
• 3 From Outcomes to Outlets
• The Overview (p. 86)
• Editorial Illustration (p. 88)
• Book Publishing (p. 92)
• Fashion Illustration (p. 96)
• Advertising Illustration (p. 100)
• Music Industry Illustration (p. 106)
• Graphic Design Studio Collaboration (p. 110)
• Self-Initiated Illustration (p. 114)
• 4 Making it Happen
• Marketing the Product and The Art of Self-Promotion (p. 120)
• Portfolios (p. 126)
• The Website (p. 132)
• Avenues for Self-Promotion (p. 136)
• Illustration Agency Representation (p. 140)
• Presentation Techniques (p. 145)
• 5 Production
• Essential Kit (p. 148)
• Studio Set-Up (p. 154)
• Resources and Reference (p. 157)
• Production Tips (p. 162)
• Legal Tips (p. 168)
• 6 Conclusion
• Contacts (p. 172)
• Bibliography (p. 174)
• Acknowledgements (p. 176)