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Perception and imaging : photography - a way of seeing / Richard D. Zakia.

Publisher: Amsterdam Oxford : Elsevier Focal Press, 2007Edition: 3rd edDescription: xix, 410 p. ill. (some col.); 25 cm001: 14116ISBN: 0240809300; 9780240809304Subject(s): Composition (Photography) | Visual perception | Gestalt psychologyDDC classification: 771 LOC classification: TR179 | .Z34 2007

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	771 ZAK (Browse shelf(Opens below))	1	Checked out	18/03/2024	089020

Enhanced descriptions from Syndetics:

How do you experience a photograph? What do you want a viewer to feel when they look at your image? Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

Includes bibliographical references and index.

Table of contents provided by Syndetics

Preface (p. xv)
Acknowledgments (p. xix)
1 Selection (p. 1)
Ganzfeld (p. 2)
Figure-Ground (p. 2)
Figure-Ground Boundary (p. 5)
Graphic Symbols (p. 5)
What's in a Name? (p. 6)
Graininess and Noise (p. 9)
Resolution (p. 9)
Digital Resolution (p. 10)
Figure-Ground Enhancement (p. 10)
Nonvisual Figure-Ground (p. 11)
Notan (p. 13)
Visual Search (p. 14)
Camouflage (p. 15)
Key Words (p. 18)
Selection Exercises (p. 19)
Notes (p. 25)
2 Gestalt Grouping (p. 27)
Gestalt (p. 28)
Field Theory and Gestalt (p. 28)
Gestalt Laws (p. 29)
Proximity (p. 30)
Similarity (p. 38)
Continuity (p. 48)
Closure (p. 54)
Closure and Nonclosure (p. 55)
Gestalt Critique (p. 60)
Man as Participant (p. 61)
Gestalt Laws as a Means (p. 62)
A Word of Caution (p. 62)
Pragnanz (p. 63)
Seeing (p. 64)
Order and Complexity (p. 65)
Symmetry (p. 66)
Key Words (p. 71)
Gestalt Grouping Exercises (p. 71)
Notes (p. 80)
3 Memory and Association (p. 81)
Short-Term Memory/Long-Term Memory (p. 82)
From STM to LTM (p. 82)
Body as Memory (p. 83)
Mnemonics (p. 83)
Visual Memory/Color Memory (p. 83)
Sequencing (p. 84)
Association (p. 84)
Advertisements (p. 86)
Props (Signifiers) (p. 87)
Colors (p. 88)
Equivalents (p. 89)
Synesthesia (p. 90)
Onomatopoeia (p. 91)
Key Words (p. 93)
Memory and Association Exercises (p. 93)
Notes (p. 100)
4 Space, Time, and Color (p. 101)
Space (p. 102)
Camera as a Space Vehicle (p. 106)
Anisotropicity (p. 106)
Convexity/Concavity (p. 107)
Transparency (p. 107)
Time (Movement) (p. 108)
Implied Motion (p. 109)
Disappearance (p. 110)
Color (p. 110)
Color Notation (p. 111)
Munsell System (p. 111)
Color Ordering Systems (p. 113)
Ostwald System (p. 114)
Pantone (p. 114)
CIE System (p. 115)
CIE Chromaticity Diagram (p. 116)
Luminance (Value or Brightness) (p. 117)
Naming Colors within the CIE Map (p. 118)
Color Gamuts (p. 119)
Language Problem (p. 121)
Color Appearance (p. 122)
The Visual Field (p. 122)
Flare Desaturates Colors (p. 122)
Color Test Chart (p. 123)
Color Reproduction (p. 126)
Subtractive Systems (p. 126)
Additive Systems (p. 127)
Color Management (p. 128)
Color Is a Chameleon (p. 128)
Constancy (p. 129)
Metamerism (p. 130)
Defective Color Vision (p. 131)
Simultaneous Contrast and Assimilation (p. 132)
Color Dependency (p. 133)
Phosphors and Pointillism (p. 134)
Color Modality (p. 135)
Complementary Colors (p. 136)
Color Temperature (p. 137)
Color Names (p. 138)
Color and Synesthesia (p. 139)
Synesthesia and Photography (p. 144)
Color Connotations (p. 145)
Color versus Color (p. 148)
Key Words (p. 152)
Space, Time, and Color Exercises (p. 153)
Notes (p. 162)
5 Contours (p. 165)
Common Contour (p. 166)
A Frog and a Squirrel (p. 170)
Subjective Contour (p. 172)
Mach Bands (p. 173)
Visual Vibrations (p. 175)
Photographic Edge Effects (p. 177)
Acutance (p. 177)
Digital Sharpness (p. 178)
Cornsweet Effect (p. 178)
Development (p. 179)
Key Words (p. 180)
Contour Exercises (p. 180)
Notes (p. 183)
6 Illusion and Ambiguity (p. 185)
Trompe L'oeil (p. 186)
Space, Time, And Color Illusions (p. 188)
Geometric Illusions (p. 188)
Reversibles (p. 193)
Time (Movement) Illusions (p. 194)
Computer Graphics and Animation (p. 194)
The Pulfrich Effect (p. 195)
The Waterfall Effect (p. 195)
Color Illusions (p. 195)
Size-Distance Trade-Offs (p. 196)
Dutch Cabinets (p. 197)
Size-size Dependency (p. 197)
Shrinking Size, Increasing Distance (p. 198)
Emmert's Law (p. 198)
Size-Distance Reversal (p. 199)
Ambiguity (p. 199)
Key Words (p. 203)
Illusion and Ambiguity Exercises (p. 203)
Notes (p. 212)
7 The Morphics (p. 213)
Biomorphic (p. 215)
Isomorphic (p. 216)
Anthropomorphic (p. 218)
Zoomorphic (p. 219)
Theriomorphic (p. 220)
Mechanomorphic (p. 221)
Anamorphic (p. 222)
Key Words (p. 226)
Morphics Exercises (p. 226)
Notes (p. 230)
8 Personality (p. 231)
Projection, Introjection, and Confluence (p. 232)
Projection (p. 232)
Introjection (p. 234)
Confluence (p. 234)
Personality Types (p. 235)
Right Brain and Left Brain (p. 237)
Personal Space (p. 239)
Children (p. 242)
Field Dependency (p. 243)
Leveling and Sharpening (p. 246)
Key Words (p. 249)
Personality Exercises (p. 249)
Notes (p. 253)
9 Subliminals (p. 255)
The Retina (p. 257)
Photopic/Scotopic Vision (p. 259)
Luminance Factor (p. 260)
Ambient Light (p. 260)
Reading Pictures (p. 260)
Embeds (p. 262)
Secondary Images (p. 263)
Faces (p. 264)
Pupillometrics (p. 267)
Archetypes (p. 269)
Kilroy (p. 271)
Key Words (p. 274)
Subliminals Exercises (p. 275)
Notes (p. 284)
10 Critiquing Photographs (p. 287)
Critique As Evaluation (p. 288)
Validity (p. 289)
Variability (p. 289)
Photographers' Comments (p. 290)
Critiquing (p. 291)
Clustering (p. 292)
Relationships (p. 294)
Direction (p. 295)
Nostalgia (p. 295)
Composition (p. 295)
On Location (p. 296)
Semantic Differential (p. 297)
Critique Using Group Dynamics (p. 299)
Critiquing Without Words (p. 301)
Semiotics (p. 302)
Saussure and Peirce (p. 302)
Representation (p. 303)
Analyzing an Ad (p. 304)
Designing a Photograph for an Ad (p. 306)
Semiotic Operations (p. 306)
Other Applications (p. 307)
Key Words (p. 309)
Critiquing Photographs Exercises (p. 309)
Notes (p. 313)
11 Rhetoric (p. 315)
Using the Rhetorical Matrix (p. 317)
Where to Begin (p. 318)
Horse and Truck (p. 319)
Intuition First (p. 320)
Addition (p. 321)
Identity (p. 321)
Similarity (p. 322)
Difference (p. 324)
Opposition (p. 326)
False Homology (p. 327)
Suppression (p. 328)
Identity (p. 328)
Similarity (p. 329)
Difference (p. 329)
Opposition (p. 330)
False Homology: Ambiguity (p. 331)
False Homology: Paradox (p. 331)
Substitution (p. 331)
Identity (p. 331)
Similarity (p. 332)
Difference (p. 336)
Opposition (p. 337)
False Homology: Ambiguity (p. 337)
False Homology: Paradox (p. 338)
Exchange (p. 339)
Identity (p. 339)
Similarity (p. 341)
Difference (p. 342)
Opposition (p. 342)
False Homology: Ambiguity (p. 343)
False Homology: Paradox (p. 543)
Words, Sounds, and Rhetoric (p. 344)
Definitions of Rhetoric Terms (p. 346)
Addition (p. 346)
Suppression (p. 346)
Substitution (p. 346)
Exchange (p. 348)
Key Words (p. 349)
Rhetoric Exercises (p. 349)
Notes (p. 360)
Appendix A Additional Concepts (p. 363)
Notes (p. 377)
Appendix B Answers to Selected Exercises (p. 379)
Chapter 1 Selection (p. 380)
Chapter 2 Gestalt Grouping (p. 380)
Answers to "Don't Be a Square" (p. 381)
Answer to "Closure Challenge" (p. 381)
Chapter 3 Memory and Association (p. 382)
Answer to "Vintage Photograph, 1954" (p. 382)
Chapter 6 Illusions and Ambiguity (p. 382)
Answer to Architectural Illusion (p. 382)
Answer to Sharpness (p. 383)
Answer to Caged Tiger (p. 383)
Answer to Flying Women (p. 383)
Chapter 7 Morphics (p. 383)
Answer to "Swedish Gate" Problem (p. 383)
Chapter 9 Subliminals (p. 383)
Answer to Hide-and-Seek (p. 383)
Chapter 10 Critique (p. 384)
Renoir's Luncheon of the Boat Party (p. 384)
Chapter 11 Rhetoric (p. 384)
Photographic Reality (p. 384)
Appendix C Ads From the Past (p. 385)
Emblems (p. 386)
Great Ideas of Western Man (p. 387)
Kodak Ad (p. 389)
Chanel Ad (p. 390)
Maidenform Ad (p. 390)
The Brandy of Napoleon (p. 391)
Warhol Vodka (p. 392)
Notes (p. 392)
Bibliography (p. 393)
Index (p. 399)
Index to Quotes (p. 409)

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