Exposing the magic of design : a practitioner's guide to the methods and theory of synthesis / Jon Kolko.
Series: Human technology interaction series: Publisher: Oxford : Oxford University Press, 2015Description: 208 pages : illustrations ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volume001: 43885ISBN: 9780190276218 (pbk.) :Subject(s): Industrial design -- Psychological aspects | Product design | Art and DesignDDC classification: 745.2 KOL LOC classification: TS171.4Summary: This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 745.2 KOL (Browse shelf(Opens below)) | 1 | Available | 113562 |
Enhanced descriptions from Syndetics:
As the world grows increasingly complex - in issues of sustainability, culture, and technology - businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without offering the tools to succeed.This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.
Originally published: 2011.
Includes bibliographical references and index.
This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.
Table of contents provided by Syndetics
- Introduction (p. xi)
- A Lack of Method in Practice Leads to Problems (p. xii)
- The Goals of This Text (p. xv)
- The Immediacy of This Text (p. xvii)
- Section 1 What Is Synthesis? (p. 1)
- Chapter 1 A Theory of Synthesis (p. 03)
- Understanding How People Solve Problems (p. 04)
- Acting on an Informed Hunch (p. 08)
- Making a Judgment (p. 08)
- Using Partial or Incomplete Information (p. 09)
- Understanding, and Breaking, Constraints (p. 09)
- Chapter 2 Sensemaking, Frames, Models, and Patterns (p. 11)
- The Role of Perspective in Framing Situations (p. 13)
- The Importance of Models in Sensemaking (p. 15)
- Mental Models as a Specific Type of Cognitive Representation (p. 17)
- The Nature of Patterns on Our Experiences (p. 20)
- Chapter 3 Abductive Reasoning (p. 23)
- Section 2 Design Synthesis in a Business Context (p. 29)
- Chapter 4 The Value of Synthesis in Driving Innovation (p. 31)
- What Is Innovation? (p. 37)
- Design Synthesis Links Innovation Research and Design (p. 38)
- Chapter 5 The Culture of Synthesis (p. 41)
- Challenging Constraints and Questioning Purpose (p. 43)
- Being Playful (p. 46)
- Experiencing Flow (p. 50)
- Using Visualization as a Primary Mechanism of Thought (p. 54)
- Changing a Prohibitive Culture (p. 56)
- Section 3 Methods and Applicability (p. 59)
- Chapter 6 Methods for Making Meaning out of Data (p. 63)
- Externalizing the Process (Get out of Your Laptop!) (p. 63)
- Using Visual Design to Clean up the Mess (p. 65)
- Organizing to Produce Semantic Relationships (p. 65)
- Prioritizing the Data to Emphasize What Is Important (p. 66)
- Judging the Data to Reduce the Quantity (p. 66)
- Enhancing the Data through "Best Guess" (p. 66)
- Intuitive Leaps For Example: Getting to Meaning through Story (p. 67)
- Method: Affinity Diagramming (p. 76)
- How to Apply This Method (p. 76)
- For Example: Parallel Clustering (p. 79)
- Method: Flow Diagramming (p. 86)
- How to Apply This Method (p. 90)
- For Example: The Flow through a Hunter Fan Thermostat (p. 94)
- Chapter 7 Methods for Building an Experience Framework (p. 101)
- Telling a Story (p. 102)
- Changing the Scale (p. 102)
- Shifting the Placements (p. 103)
- Method: Concept Mapping (p. 104)
- How to Apply This Method (p. 107)
- For Example: Using Concept Maps in Product Development (p. 109)
- Method: Forced Semantic Zoom ("Ecosystem Mapping") (p. 125)
- How to Apply This Method (p. 128)
- For Example: Breakpoint Diagrams and Other Tools for Transitions (p. 136)
- Method: Forced Temporal Zoom (p. 147)
- ("Customer Journey Mapping") How to Apply This Method (p. 147)
- For Example: The Emotional Touch Points of Shopping (p. 155)
- Chapter 8 Methods for Creating Empathy and Insight (p. 159)
- Understanding Chasm 3: Empathy and Insight (p. 159)
- Method: Retraining (p. 160)
- How to Apply This Method (p. 162)
- Method: Insight Combination (p. 164)
- How to Apply This Method (p. 166)
- Conclusion (p. 169)
- Glossary (p. 171)
- Works Cited (p. 173)
- Index (p. 177)
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