The Routledge companion to the future of marketing / edited by Luiz Moutinho, Enrique Brigné and Ajay K. Manrai.
Series: Routledge companions in business, management and accounting: Publisher: New York : Routledge, 2014Edition: First editionDescription: 1 online resource (503 pages) : illustrationsContent type: text Media type: computer Carrier type: online resource001: 44923ISBN: 9780203103036 (e-book)Subject(s): Marketing -- Forecasting | Twenty-first century -- ForecastsGenre/Form: Electronic books.Additional physical formats: Print version:: Routledge companion to the future of marketing.DDC classification: 658 LOC classification: HF5415 | .R6437 2014Online resources: Click to View| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | 658 23 (Browse shelf(Opens below)) | 1 | Available | 44923-1001 |
Enhanced descriptions from Syndetics:
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.
Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Includes bibliographical references and index.
pt. 1. New paradigms and philosophical insights -- pt. 2. Contributions from other scientific fields -- pt. 3. Reconnecting with consumers and markets -- pt. 4. New methodological insights in scholarly research in the field.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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