Enhanced descriptions from Syndetics:

What happens when someone puts your name into Google? Or Facebook? You need to know how to look after what people see when they look for you online. This essential book explains how to understand and manage your online self.

In Me and My Web Shadow , Antony Mayfield helps you to:

Understand how what's said about you on the Web can affect your job, your business and your personal life, both positively and negatively.
Develop a personal plan for managing your online reputation.
Create new career and business opportunities by taking part in social networks and other online communities.
Protect yourself against identity hijacking, personal attacks and cyber-bullying.
Set up and manage the online presences in social networks and the wider Web.
What happens when someone puts your name into Google? Or Facebook? You need to know how to look after what people see when they look for you online. This essential book explains how to understand and manage your online self.

In Me and My Web Shadow , Antony Mayfield helps you to:

Understand how what's said about you on the Web can affect your job, your business and your personal life, both positively and negatively.
Develop a personal plan for managing your online reputation.
Create new career and business opportunities by taking part in social networks and other online communities.
Protect yourself against identity hijacking, personal attacks and cyber-bullying.
Set up and manage the online presences in social networks and the wider Web.

Table of contents provided by Syndetics

• Introduction (p. vii)
• If you read nothing else... (p. xii)
• Part I Welcome to the Web Age (p. 1)
• 1 Where the web began (p. 2)
• 2 The fog of revolution (p. 8)
• 3 Our personal webs (p. 12)
• 4 Making sense of the web (p. 15)
• Part II Managing your web shadow (p. 25)
• 1 Why manage your web shadow? (p. 26)
• 2 Exploring your web shadow (and beyond) (p. 34)
• 3 Making a plan for your web shadow (p. 44)
• 4 Establishing your web presence (p. 54)
• 5 Public and private (p. 61)
• 6 Behaving yourself (p. 70)
• 7 Dealing with bad things online (p. 81)
• Part III Practical advice for digital lives (p. 89)
• 1 Workflow: Fitting web shadow management into your routine (p. 91)
• 2 About me: Creating and maintaining your web shadow content (p. 101)
• 3 Useful tools for managing your web shadow (p. 109)
• 4 Things you need to know about... Linkedln (p. 127)
• 1 Overview (p. 127)
• 2 Setting up or re-setting your Linkedln profile (p. 128)
• 3 Building your contacts network (p. 133)
• 4 Linkedln features (p. 136)
• 5 Applications (p. 141)
• 5 Things you need to know about... Facebook (p. 143)
• 1 Facebook and your web shadow (p. 143)
• 2 What's Facebook for? (p. 144)
• 3 Basics: Getting set up (p. 144)
• 4 Privacy and Facebook (p. 147)
• 5 Further reading (p. 151)
• 6 Things you need to know about... Twitter (p. 152)
• 1 What is Twitter? (p. 152)
• 2 Setting up your Twitter presence (p. 155)
• 3 Getting your Twitter network started (p. 157)
• 4 Using Twitter (p. 159)
• 5 Building up your Twitter use and presence (p. 162)
• 6 Further reading (p. 164)
• 7 Things you need to know about... blogging (p. 166)
• 1 Why blog? (p. 166)
• 2 Basics: Getting set up (p. 168)
• 3 Anatomy of a blog (p. 171)
• 4 Blog posts (p. 174)
• 5 Blogging workflow (p. 178)
• 6 Promoting and connecting your blog (p. 180)
• 7 Further reading (p. 183)
• Conclusion: connected lives and serendipity engines (p. 184)
• Index (p. 186)