Fashion trend forecasting / Gwyneth Holland, Rae Jones.
Publisher: London : Laurence King Publishing, 2017Description: 160 pages : illustrations (black and white, and colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volume001: 43239ISBN: 9781786270580 (pbk.) :Subject(s): Fashion -- Forecasting | Fashion design | Beauty and FashionDDC classification: 391 HOL LOC classification: TT515Summary: An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 391 HOL (Browse shelf(Opens below)) | 2 | Available | 113501 |
Enhanced descriptions from Syndetics:
An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
Includes bibliographical references and index.
An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
Table of contents provided by Syndetics
- Introduction (p. 6)
- Chapter 1 Fashion Trends Then and Now (p. 8)
- Chapter 2 The Trend Industry (p. 26)
- Chapter 3 Trend Basics (p. 48)
- Chapter 4 Trend Research (p. 70)
- Chapter 5 Trend Development (p. 96)
- Chapter 6 Trend Presentation (p. 126)
- Chapter 7 Trends in Practice (p. 140)
- Glossary (p. 154)
- Resources (p. 156)
- Index (p. 158)
- Picture Credits (p. 160)
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