International business : a managerial perspective / Ricky W. Griffin, Michael W. Pustay.
Publisher: Upper Saddle River : Pearson, 2019Edition: Ninth editionDescription: 624 pages : illustrations (colour), maps (colour)Content type: text | still image | cartographic image Media type: unmediated Carrier type: volume001: BDZ0040236519ISBN: 9781292313733 (pbk.) :Subject(s): International business enterprises -- Management | Business and Management | Business & Management | International businessDDC classification: 658.049 LOC classification: HD62.4 | .G74 2019Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | MAIN LIBRARY Book | 658.049 GRI (Browse shelf(Opens below)) | 1 | Checked out | 26/01/2024 | 114947 |
Enhanced descriptions from Syndetics:
For courses in international business.
Successfully prepare students for the international marketplace
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.
Includes bibliographical references and index.
PART 1: THE WORLD'S MARKETPLACES 1. An Overview of International Business 2. Global Marketplaces and Business Centers 3. Legal, Technological, Accounting, and Political Environments 4. The Role of Culture 5. Ethics and Social Responsibility in International Business PART 2: THE INTERNATIONAL ENVIRONMENT 6. International Trade and Investment 7. The International Monetary System and the Balance of Payments 8. Foreign Exchange and International Financial Markets 9. Formulation of National Trade Policies 10. International Cooperation Among Nations PART 3: MANAGING INTERNATIONAL BUSINESS 11. International Strategic Management 12. Strategies for Analyzing and Entering Foreign Markets 13. International Strategic Alliances 14. International Organization Design and Control 15. Leadership and Employee Behavior in International Business PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS 16. International Marketing 17. International Operations Management 18. International Financial Management 19. International Human Resource Management and Labor Relations
The authors provide a managerial approach to international business with an emphasis on skills development. For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.
There are no comments on this title.