Image from Syndetics
Football brands / Sue Bridgewater.
Basingstoke : Palgrave Macmillan, 2010Description: ix, 194 p.: ill. ; 25 cmContent type: text Media type: unmediated Carrier type: volume001: 27552ISBN: 9780230232532Subject(s): Branding (Marketing) | Soccer -- MarketingDDC classification: 796.0688 BOU| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 796.0688 BOU (Browse shelf(Opens below)) | 1 | Available | 111439 |
Enhanced descriptions from Syndetics:
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Table of contents provided by Syndetics
- List of figures and tables (p. viii)
- Acknowledgments (p. ix)
- Introduction: Why view football clubs and organizations as brands? (p. 1)
- Chapter 1 What is a football brand? (p. 11)
- Chapter 2 Brand relationships in football (p. 46)
- Chapter 3 Understanding the football "brandscape" (p. 79)
- Chapter 4 Football brand experiences (p. 118)
- Chapter 5 Globalization of football brands (p. 130)
- Chapter 6 Managing football brands through different stages of the lifecycle (p. 163)
- References (p. 175)
- Index (p. 186)
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