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Go luck yourself : 40 ways to stack the odds in your brand's favour / Andy Nairn.

by Nairn, Andy [author.].

001: BDZ0047479477Publisher: Petersfield : Harriman House, 2021Availability: Items available for loan: Call number: 658.827 NAI (1).
Responsible business : the textbook for management learning, competence and innovation / Oliver Laasch and Roger Conaway.

by Laasch, Oliver [author.] | Conaway, Roger N [author.].

001: BDZ0024861891Publisher: Saltaire : Greenleaf Publishing, [2016] 2016Availability: Items available for loan: Call number: 658.408 LAA (2).
Marketing communications : integrating online and offline, customer engagement and digital technologies.

by Smith, P. R. (Paul Russell) [author.] | Zook, Ze [author.].

001: BDZ0039648779Edition: Seventh edition / P.R. Smith and Ze Zook.Publisher: London : KoganPage, 2020Availability: Items available for loan: Call number: 658.802 SMI (3).
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

by Kingsnorth, Simon [author.].

001: BDZ0049126125Edition: Third edition.Publisher: London : KoganPage, 2022Availability: Items available for loan: Call number: 658.872 KIN (2).
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renee Mauborgne.

by Kim, W. Chan [author.] | Mauborgne, Renee [author.].

001: BDZ0044792405Publisher: London : Macmillan, 2020Availability: Items available for loan: Call number: 658.802 KIM (1).
The tao of Alibaba : inside the Chinese digital giant that is changing the world / Brian A. Wong.

by Wong, Brian A [author.].

001: BDZ0050189509Publisher: New York : PublicAffairs, 2022Availability: Items available for loan: Call number: 381.14 WON (1).
Principles of marketing.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Balasubramanian, Sridhar [author.] | Kotler, Philip. Principles of marketing.

001: BDZ0051974787Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.Global edition.Publisher: Harlow, England : Pearson, [2024]Availability: No items available :
Digital marketing : strategic planning & integration / Annmarie Hanlon.

by Hanlon, Annmarie [author.].

001: BDZ0049131188Edition: Second edition.Publisher: Los Angeles : SAGE, 2022Availability: No items available :
Fashion wholesaling : from manufacturer to retailer / Linda B. Tucker.

by Tucker, Linda B [author.].

001: BDZ0049053836Publisher: London : Bloomsbury Visual Arts, 2022Availability: Items available for loan: Call number: 746.92068 TUC (1).
Storytelling in luxury fashion : brands, visual cultures, and technologies / edited by Amanda Sikarskie.

by Sikarskie, Amanda Grace, 1982- [editor.].

001: BDZ0050174359Publisher: New York : Routledge, 2022Availability: No items available :
Principles of marketing.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.].

001: BDZ0044414531Edition: 18e / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.Global edition.Publisher: Harlow, England : Pearson, [2021] 2021Availability: No items available :
Principles and practice of marketing.

by Jobber, David, 1947- [author.] | Ellis-Chadwick, Fiona [author.].

001: BDZ0038653142Edition: Ninth edition / David Jobber and Fiona Ellis-Chadwick.Publisher: London : McGraw-Hill Education, [2020] 2020Availability: No items available :
Fashion and Film : Moving Images and Consumer Behavior / edited by Peter Bug.

by Bug, Peter [editor.].

001: BDZ0046529630Edition: 1st ed. 2020.Publisher: Singapore : Springer Nature Singapore, 2020Availability: Items available for loan: Call number: 687.0688 BUG (1).
Marketing : an introduction.

by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.].

001: BDZ0039878031Edition: Fourteenth edition / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.Global edition.Publisher: Harlow, England : Pearson, [2020] 2020Availability: Items available for loan: Call number: 658.8 ARM (1).
Youthnation : building remarkable brands in a youth-driven culture / Matt Britton.

by Britton, Matt, 1975- [author.].

001: BDZ0023622721Publisher: Hoboken, New Jersey : John Wiley & Sons, [2015]Other title: Youth nation.Availability: Items available for loan: Call number: 658.827 BRI (1).
Digital Marketing Essentials You Always Wanted To Know

by Publishers, Vibrant.

001: BDZ0046225445Publisher: Vibrant Publishers 2020Availability: Items available for loan: Call number: 658.872 VIB (2).
Brand storytelling : put customers at the heart of your brand story / Miri Rodriguez.

by Rodriguez, Miri [author.].

001: BDZ0051061860Edition: Second edition.Publisher: London : KoganPage, 2023Availability: Items available for loan: Call number: 658.827 ROD (3).
The practice : shipping creative work / Seth Godin.

by Godin, Seth [author.].

001: BDZ0045570249Publisher: UK : Penguin Business, 2020Availability: Items available for loan: Call number: 650.1 GOD (1).
Consumer behaviour.

by Sethna, Zubin [author.] | Blythe, Jim [author.].

001: BDZ0037933149Edition: 4th edition / Zubin Sethna & Jim Blythe.Publisher: Los Angeles : SAGE, 2019Availability: No items available :
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