Previous edition: Lausanne: AVA Academia, 2011.

Includes bibliographical references and index.

1. An Overview of Printed Textile Design -- History -- The Digital Revolution -- Environmental and Ethical Issues -- Professional Contexts -- -- 2. The Creative Design Process -- The Brief -- Research, Development and Final Designs -- Colour -- Design Composition -- -- 3. Technology, Tools and Professional Practice -- Printing Technologies and Design -- Design Tools, Space and Process -- Professional Practice -- -- 4. Designing for the World -- Design and Industry -- Design and Global Issues -- Design and Communication -- -- 5. Design Style and Content -- Design Categories -- Colourways and Co-Ordinates -- Balancing Tradition and Innovation -- -- 6. Working as a Designer -- Building Collections -- Building Portfolios -- Building a Career -- -- Bibliography -- Glossary -- Acknowledgements

This title explores contemporary practice in printed textile design. It provides an introduction to the creative skills, techniques and processes required by designers in order to produce a professional, creative and commercially aware portfolio. In this essential introduction to contemporary printed textile design, designer and educator Alex Russell explores creative and commercial studio practice, including: - developing sophisticated skills with image and colour - how to make effective use of context in your work - strategies for a career in design You'll learn how history and technology shape print design, plus how to balance innovation with industry requirements, including fashion, home interiors, giftware and stationery. There's practical advice on developing a professional portfolio, and how good communication skills can get your work noticed. This updated edition includes expanded sections on digital design and social media, and their impact on portfolio development, manufacturing, and promotion, as well as advice on establishing an ethical, sustainable practice for the future.