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Consumer behaviour.

by Sethna, Zubin [author.] | Blythe, Jim [author.].

001: BDZ0037933149Edition: 4th edition / Zubin Sethna & Jim Blythe.Publisher: Los Angeles : SAGE, 2019Availability: No items available :
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The Elgar companion to consumer research and economic psychology / edited by Peter E. Earl and Simon Kemp.

by Earl, Peter E | Kemp, Simon.

001: BDZ0005120113Publisher: Cheltenham : Edward Elgar, c1999Other title: Companion to consumer research and economic psychology.Availability: Items available for loan: Call number: 658.8342 EAR (1).
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The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer.

by Kapferer, Jean-Noel.

001: BDZ0012916693Edition: 5th ed.Publisher: London : Kogan Page, 2012Availability: Items available for loan: Call number: 658.827 KAP (1).
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