Enhanced descriptions from Syndetics:

Make that first impression count!

Identity projects are critical to your success as a graphic designer. Get it right and you've just helped boost a client's business. Get it wrong and they might not be around long enough to become a repeat customer. So how do you guarantee your work is always memorable?

With Identity Solutions , the inspiration for your next branding project is just a page turn away. You'll get a behind-the-scenes look at the best new letterhead, logo and business card designs from the industry's top professionals.

These stunning visuals are paired with clear explanations of the problem-solving strategies that made them successful - practical solutions that will boost the quality of every piece you create, including your own self-promotion.
Take your work to the next level with Identity Solutions !

Reviews provided by Syndetics

Booklist Review

There's only one opportunity to make a first impression--and when business materials and messages represent a company, identity is it. Identity systems containing corporate images and ads can be a company's lifeblood whether thriving or on the ropes, so every organization wants its own Nike swoosh for maximum consumer recognition, but how to develop it? Cullen and Schell have produced a valuable design resource in which page after page of full-color identity designs, complete with illustrative tips, help promote creative insights and reinforce the basics. Sections on innovative risk and self-promotion showcase daring yet budget-conscious solutions to design problems; for example, the cost savings accrued by using colored paper rather than full-color process help pay for die-cut detailing or gold foil. This user-friendly volume should draw many readers seeking inspiration as well as nuts-and-bolts know-how. --Whitney Scott Copyright 2003 Booklist