Enhanced descriptions from Syndetics:

`This book is not simply the best book on the remarkable phenomenon of today′s ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time′ - Ed Mayo, Chief Executive of the UK′s National Consumer Council (NCC)

Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.

The chapters in this book explore:

- ethical consumer behaviours, motivation and narratives

- the social, political and theoretical contexts in which ethical consumers operate

- the responsibilities of businesses and the effectiveness of ethical consumer actions

Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.

The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.

Table of contents provided by Syndetics

• Introduction
• Part 1 Theorising Ethical Consumption
• Philosophy and Ethical Consumption
• The Consumer as Economic Voter
• Part 2 Campaigners And Consumers
• A Brief History of Consumer Activism
• Pressure Groups, Campaigns and Consumers
• Informing Ethical Consumers
• The Effectiveness of Ethical Consumer Behaviour
• Part 3 Understanding Ethical Consumers
• Case Studying Ethical Consumers' Projects and Strategies
• Using Existential-Phenomenological Interviewing to Explore Meanings of Consumption
• Modelling Consumer Decision Making in Fair Trade
• Identifying and Profiling Apparel Label Users
• Focus Group on Consumers' Ethical Beliefs
• Surveying Ethical and Environmental Attitudes
• Part 4 Responding To Ethical Consumers
• Corporate Disclosure and Auditing
• Meeting the Ethical Gaze
• Challenges for Orientating to the Ethical Market