Image from Syndetics
Packaging design , Howard Milton.
By: Milton, Howard
Publisher: London : Design Council , 1991Description: 98 p. ; 24 cm001: 651ISBN: 0850722802Subject(s): Packaging design | DesignDDC classification: 658.564
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.564 MIL (Browse shelf(Opens below)) | 1 | Available | 084453 |
Enhanced descriptions from Syndetics:
An introduction for brand managers and designers to the role of packaging design in promoting product and brand identity. The book shows how the brief, market research and consumer response can influence design routes; how colour and typography can give a product both immediate on-shelf impact and a lasting visual identity; how a brand's identity can be enhanced by consistency in design; and how packaging systems and innovations can be environmentally sound. An essential management introduction for all those dealing with packaging, corporate identity and corporate communications.
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