Superbrands 2007/08 : an insight into some of Britain's strongest brands / by Karen Dugdale
Publisher: London : Superbrands, 2007Description: 150p. ill. [chiefly col.]; 34 cm001: 11677ISBN: 9780955478413; 0955478413Subject(s): Branding | MarketingDDC classification: 658.8270941 DUGItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 658.8270941 DUG (Browse shelf(Opens below)) | 1 | Available | 088070 |
Enhanced descriptions from Syndetics:
This title aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and the journey that they have taken to get there.
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