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Package design workbook : the art and science of successful packaging / by Steven DuPuis.

By: DuPuis, StevenPublisher: Hove : Rockport, 2008Description: 240p. ill.[chiefly col.]; 24 cm001: 12293ISBN: 9781592533220; 1592533221Subject(s): Package design | Commercial artDDC classification: 658.564 DUP
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 658.564 DUP (Browse shelf(Opens below)) 1 Available 093963

Enhanced descriptions from Syndetics:

The Art and Science of Successful Packaging

This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.

As with the previous books in the series, it will also offer case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.

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