Online branding / Keith Drew.
By: Drew, Keith
Publisher: London : Laurence King, 2002Description: 160 p. ill. (chiefly col.) 28cm001: 8311ISBN: 1856692949Subject(s): Branding | Internet markets | Web sitesDDC classification: 659.134 DRE
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.134 DRE (Browse shelf(Opens below)) | 1 | Available | 063544 |
Enhanced descriptions from Syndetics:
The web is the newest weapon in the corporate world's assault on the consumer. It has the potential to deliver a company's identity in seconds and, as a result, affords businesses a whole new way of gaining customers - or losing them. Knowing how to express a brand successfully is a vital part of web design today. Online Branding takes a look at different aspects of branding and highlights them with in-depth case studies from the UK and US, Europe and Asia. It features both well-known companies dealing with big brands, such as BP, Levi's, Nike and Volkswagen, and smaller agencies that have approached the subject with an innovative style. Part of the New Cre@teOnline Series that focuses on subjects of interest to today's web designers, combining inspirational visuals with information and advice from top designers and programmers around the world.
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