Enhanced descriptions from Syndetics:

A digital innovator shows how we can thrive in the new technological age.

When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light-as an innovative way to turn learning on its head.

This radical experiment is at the heart of Davidson's inspiring new book. Using cutting-edge research on the brain, she shows how "attention blindness" has produced one of our society's greatest challenges: while we've all acknowledged the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century. Davidson introduces us to visionaries whose groundbreaking ideas-from schools with curriculums built around video games to companies that train workers using virtual environments-will open the doors to new ways of working and learning. A lively hybrid of Thomas Friedman and Norman Doidge, Now You See It is a refreshingly optimistic argument for a bold embrace of our connected, collaborative future.

Reviews provided by Syndetics

Publishers Weekly Review

The digital age is in full swing. Just about everyone owns an iPod, cellphone, and laptop nowadays, but are we really prepared for the impact these devices will have on our lives? This is the question posed by Davidson's well-researched effort, narrated by the gifted Laural Merlington, who draws upon her teaching background in this compelling audio edition. With a confident and steady tone, Merlington presents Davidson's fairly complex material with great ease-just as any good instructor would do when dealing with an abundance of facts and figures. Merlington's delivery is smooth, allowing for an easy and informative listening experience. A Viking hardcover. (Aug.) (c) Copyright PWxyz, LLC. All rights reserved.

Kirkus Book Review

A preview of the future from an educational innovator.Davidson (The Future of Thinking, 2010, etc.), who codirects the annual HASTAC/MacArthur Foundation Digital Media and Learning competitions, describes an experiment where most of a group told to count passes between basketball players in a short film fails to spot a person who walks through the scene in a gorilla suit. Too- focused attention can miss something unexpected. The author takes this insight as a key to examine the nature of attention, which she believes has deep roots in the educational system created to fill jobs where workers arrive at a given time and perform a specific task in tight coordination with other workers. As Davidson notes, students who don't respond well to these expectations are pigeonholed as misfits, slow learners, troublemakers or worse. But brain research indicates that the educational establishment is out of step; it is becoming clear that our minds are capable of multitasking to a degree far beyond what the 20th-century assembly-line worker or middle manager was trained to do. After a brief introductory chapter, Davidson offers several examples of how the schools and workplaces of the future might look. Duke University's 2003 experiment of giving the entire freshman class free iPods drew widespread scorn, but the experiment justified itself as students found innovative ways to use the devices in the classroom and lab. The administration grasped the iPod's capability to connect the students' work for group projects, such as a podcasting conference that distributed a lecture on Shakespeare worldwide. Elementary-school children are learning by using computer games, and other schools are abandoning traditional class structure to reach children who might be left behind in conventional schools. The revolution is reaching the workplace, as wellnotably at IBM, where a significant portion of the workforce now telecommutes and many workgroups are spread out over three continents, connecting by teleconferencing. Further, the military is making heavy use of video games in training soldiers to use new weapons systems.Davidson may oversell the revolution in thinkingthere's a lot of cheerleading herebut her points are worth pondering.]] Copyright Kirkus Reviews, used with permission.