Enhanced descriptions from Syndetics:

As the hipster classic Craft, Inc. did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

Table of contents provided by Syndetics

• Introduction (p. 8)
• Chapter 1 Introduction to Creative Freelancing (p. 10)
• What is Creative Freelancing?
• Nine Qualities of a Successful Freelancer
• Preparing for Freelancing
• Freelance Earnings
• Moonlighting
• Freelancing Fresh Out of School
• Chapter 2 Setting Up Shop (p. 28)
• Picking a Freelance Name
• Specializing vs. Generalizing
• Where to Work?
• Financing Your First Year
• Studio Tools and Equipment
• Also, Web & Interactive Design
• Finding Vendors
• Making It Official
• Creating a Business Plan
• Chapter 3 Getting the Word Out (p. 50)
• Establishing Your Brand
• Welcome Exposure
• The Portfolio
• Your Web Site
• Business Stationery
• Publicity
• Blogging
• Advertising
• Getting a Leg Up on the Competition
• Networking and Referrals
• Virtual Networking
• Mailings
• Ongoing Marketing Plans
• Chapter 4 Working with Clients (p. 74)
• Client 101
• Getting the Job
• Weeding Out Bad Clients
• Approaching the Project
• Maintaining Communication
• Unhappy Clients and Canceled Jobs
• Boomerang Buyers
• Licensing Your Work
• Chapter 5 Getting Paid (p. 96)
• Putting a Price on Your Talent
• Hourly Fee Formula
• Calculating by the Project
• Estimates
• Terms
• Fee Negotiation
• Contracts
• When and How to Increase Fees
• Billing and Bookkeeping
• Taxes
• Chapter 6 Agents (p. 118)
• Is an Agent Right for You?
• The Benefits of Having an Agent
• Finding an Agent
• Working with an Agent
• Ending an Agent Relationship
• Chapter 7 Balancing Your Business and Personal Lives (p. 136)
• Goal Setting
• Working Smart
• Dealing with Creative Blocks
• Me Time
• Chapter 8 Next Steps (p. 152)
• Your First Year
• Should You Call it Quits?
• Should You Choose Growth?
• Partnering
• Collaborating and Outsourcing
• Hiring Staff
• Offering Internships
• Long-Term Success Strategies
• The Future Awaits
• Resources (p. 176)
• Index (p. 180)
• Acknowledgments (p. 182)