Enhanced descriptions from Syndetics:

'Designing Type' brings insight to the art and process of developing a typeface. Illustrated with type specimens and diagrams demonstrating visual principles and letter construction, this book is useful for both experienced professionals and novice designers.

Reviews provided by Syndetics

Library Journal Review

While many titles deal with the use of type as a design element, this book by Cheng (visual communication & design, Univ. of Washington) fills a conspicuous need by offering a succinct and careful treatment of how type itself comes to be. Offered here are enough background and theory to put the development of the craft of type design in perspective, but the heart of the presentation is in the methodical discussion and illustration of the subtleties involved in the creation of letterforms, with careful attention paid to the technological developments that have impacted the field. Literally tackling the subject letter by letter, this treatment offers an invaluable perspective on what needs to be considered in creating a typeface that meets the standards established over the centuries. Clear and concise, with excellent, uncluttered illustrations, this is the kind of book that designers will want to keep close at hand and one that could become a standard reference in the field. Highly recommended for any collection with an interest in printing or graphic design. Mark Woodhouse, Elmira Coll. Lib., NY (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

CHOICE Review

The first edition of this exceptional book was published in 2006 (CH, Nov'06, 44-1320), and what a pleasure to find that a second edition is now available. Cheng (Univ. of Washington, Seattle) offers the would-be font designer (student or professional) a compendium of information, hints, classical exemplars, and tips on type design literally from A to Z. The book itself is beautifully produced and easy to read, and many of the illustrations speak for themselves without the need for extensive captions. As font design becomes an increasingly common activity for nonspecialist designers, this work becomes even more important as a primary guide and handbook. It is indispensable for anyone interested in a comprehensive design collection. Summing Up: Essential. All readers. --Steven Skaggs, University of Louisville