Grow : How Ideals Power Growth and Profit at the World's 50 Greatest Companies
United States : Crown Business : 2011Description: 336 Pages :; 25cmContent type: text Media type: unmediated Carrier type: volume001: 28293ISBN: 9780307720351Subject(s): Profit | Growth | Development | Strategy | ManagementDDC classification: 346.0480285 STEItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 346.0480285 STE (Browse shelf(Opens below)) | 1 | Available | 099233 |
Enhanced descriptions from Syndetics:
Ten years of research uncover the secret source of growth and profit ...
Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses--as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent--have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies--"The Stengel 50"--would have been 400 percent more profitable than an investment in the S&P 500.
Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.
Then, in a further investigation of what goes on in the "black box" of the consumer's mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.
Grow thus deftly blends timeless truths about human behavior and values into an action framework - how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and "deep dives" that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Table of contents provided by Syndetics
- Introduction: The Ultimate Growth Driver (p. 1)
- Ideal: A Definition (p. 3)
- Part I The Big Picture
- 1 The Ideal Factor Great Businesses Have Great Ideals (p. 1)
- 2 The Stengel Study of Business Growth (p. 22)
- 3 The Ideal Tree Framework: A Method to Their Weirdness (p. 55)
- Part II The Five Must-Dos
- 4 Must-Do Number 1: Discover an Ideal in One of Five Fields of Fundamental Human Values (p. 93)
- 5 Discovery's Endless Business: Satisfying Curiosity (p. 115)
- 6 Must-Do Number 2: Build Your Culture Around Your Ideal (p. 132)
- 7 How Pampers Changed the World: How an Ideal Transformed a Culture and a Business (p. 166)
- 8 Must-Do Number 3: Communicate Your Ideal to Engage Employees and Customers (p. 200)
- 9 Must-Do Number 4: Deliver a Near-Ideal Customer Experience (p. 229)
- 10 Must-Do Number 5: Evaluate Your Progress and People Against Your Ideal (p. 255)
- 11 Keep It Going: Evolve Your Ideal to Renew Competitive Advantage (p. 275)
- Conclusion: Start Big or Start Small, But Start Now (p. 293)
- Appendix: The Stengel 50 (p. 297)
- A Note on Sources (p. 301)
- Acknowledgments (p. 303)
- Index (p. 313)
Excerpt provided by Syndetics
Reviews provided by Syndetics
Library Journal Review
Demonstrating the cause and effect between a company's financial performance and its ability to connect with the consumer, Stengel stresses the importance of discovering, building, communicating, delivering, and evaluating a company's purpose, values, and ideals. Applying ten years of research and these principles to examples of selected brands (e.g., HP, Netflix/Qwikster, and Procter & Gamble), Stengel provides a fascinating look into 21st-century marketing techniques, which rely on human psychology, neuroscience research, and the importance of values to business management. VERDICT Marc Cashman's clear, -accent-free reading makes listening a joy. Recommended for those interested in business, marketing, and branding.-Laurie Selwyn, formerly with Grayson Cty. Law Lib., Sherman, TX (c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.Publishers Weekly Review
Profit and ethical behavior need not stand in opposition, argues management consultant Stengel; in fact, maximum growth and high ideals are inseparable. Companies with ideals of improving people's lives at the center of all they do outperform the market by a huge margin. During his time at Procter & Gamble, he conceived and executed the Stengel Study of Business Growth, a 10-year-growth survey of more than 50,000 businesses around the world. The study identified 50 brands with extraordinary growth: retailers, luxury brands, and high-technology enterprises. His analysis suggests that those companies' ideals have positively influenced their success-that they have a brand ideal, a shared goal of improving people's lives. To back this up, he presents stories from his own career and also case studies of such strong brands as Method, Jack Daniels, and Zappos. He presents "must-dos" for companies hoping to turn their ideals into gold. While his points are solid and it's comforting to know that there's a connection between a company's desire to improve people's lives and their bottom line, the real content is slim and repetitive. (Jan.) (c) Copyright PWxyz, LLC. All rights reserved.Kirkus Book Review
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