The American television industry / Michael Curtin and Jane Shattuc.
By: Curtin, Michael
Contributor(s): Shattuc, Jane | British Film InstituteSeries: International screen industries: Publisher: London : Palgrave Macmillan, 2009Description: 202 p. : ill., ports. ; 24 cm001: 25595ISBN: 9781844573370 (pbk.) :; 9781844573387 (hbk.) :Subject(s): Television broadcasting -- United States | Television broadcasting -- Technological innovationsDDC classification: 791.45 CUR
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 791.45 CUR (Browse shelf(Opens below)) | 1 | Available | 099453 |
Enhanced descriptions from Syndetics:
The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
Published on behalf of the British Film Institute.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Introduction (p. 1)
- 1 Key Players (p. 5)
- 2 Audiences and Advertising (p. 34)
- 3 Television Programming (p. 58)
- 4 Making TV on the Broadcast Networks (p. 88)
- 5 Branded Cable Networks (p. 119)
- 6 The New Economies of TV Information (p. 145)
- Conclusion (p. 172)
- Bibliography (p. 185)
- Index (p. 193)
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