Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot.
Publisher: New York : Crown Business, c2006Description: 356 p. : ill. ; 25cm001: 24935ISBN: 9780307336699Subject(s): Technological innovations -- Management -- Case studies | Organizational effectiveness -- Case studies | Creative ability in business -- Case studies | Industrial management -- Case studies | New products -- Case studiesDDC classification: 658.4063Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 658.4063 CAR (Browse shelf(Opens below)) | 1 | Checked out | 12/03/2024 | 095648 |
Enhanced descriptions from Syndetics:
Nothing is more important to business success than innovation . . . And here's what you can do about it on Monday morning with the definitive how-to book from the world's leading authority on innovation
When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about--literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:
*The computer mouse and the personal computer interface you use at home and work
*The high-definition television in your living room
*The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly
*The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction.
Each of these innovations--and literally hundreds of others--created new value for customers. And that's the central message of this book. Innovation is not about inventing clever gadgets or just "creativity." It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation--a network--that delivered programming to an audience.
The genius of this book is that it provides the "how" of innovation. It makes innovation practical by getting two groups who are often disconnected--the managers who make decisions and the people on the front lines who create the innovations--onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot's five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs.
Innovation is not just for the "lone genius in the garage" but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business.
Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enough
True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.
Includes bibliographical references (p. 305-338) and index.
Table of contents provided by Syndetics
- Why Listen to Us? (p. 1)
- 1) The Essence of Innovation: How Frank Hit a Home Run (p. 6)
- 2) Innovate or Die: The Exponential Economy (p. 22)
- Discipline 1 Important Needs
- 3) Work on Important Customer and Market Needs: The RFID Tag (p. 49)
- 4) Creating Customer Value: Your Only Job (p. 64)
- Discipline 2 Value Creation
- 5) It's As Simple As NABC: How Liz Got Her Big Job (p. 85)
- 6) Watering Holes for Creating Value: The Day the BBC Walked In (p. 101)
- 7) More Ideas for Faster Value Creation: Origins of Linux (p. 114)
- 8) Your Elevator Pitch: How HDTV Began (p. 127)
- 9) Your Innovation Plan: From the Ski Slope to the Firehouse (p. 138)
- Discipline 3 Innovation Champions
- 10) A Champion: The Mayor of Kellyville (p. 157)
- Discipline 4 Innovation Teams
- 11) Genius of Teams: Douglas Engelbart and the Birth of the Personal Computer (p. 169)
- 12) Forming the Innovation Team: How We Won an Emmy for HDTV (p. 183)
- 13) Overcoming Blockages to Innovation: Jim Torpedoes a Splendid Idea (p. 200)
- 14) Innovation Motivators: Saving Larry's Life (p. 220)
- Discipline 5 Organizational Alignment
- 15) Your Innovation Team: You Can Start Now (p. 235)
- 16) The Innovation Enterprise: Continuous Value Creation (CVC) Throughout (p. 247)
- 17) Innovation's Five Disciplines: A Foundation for National Competitiveness in a World of Abundance (p. 264)
- Appendix Value Factor Analysis (p. 293)
- Glossary (p. 299)
- Notes (p. 305)
- Acknowledgments (p. 339)
- Index (p. 343)
Excerpt provided by Syndetics
Reviews provided by Syndetics
Booklist Review
As CEO of SRI International, Carlson has consulted with hundreds of organizations on becoming more effective and profitable. He has distilled that experience into a thorough treatise on the innovation process. The book cites dozens of examples of innovative ideas brought to fruition by innovators from Thomas Edison to Steve Jobs. It outlines, in workbook fashion, the critical decision-making process--the Five Disciplines of Innovation--required to think innovatively along with the quantitative tools that one needs to become an innovator, regardless of one's profession. The authors deliver this in easily digestible outlines of what Carlson believes to be a tried-and-true process of how companies can effectively innovate. Tips for jump-starting the creative process, a brainstorming method based on why office mates chat around a water cooler, and how to create a value proposition along with understanding market and customer needs are all addressed in a readable, easy-to-understand tone. Weaving in stories of companies that have successfully innovated, such as Dell, with those that haven't, such as Polaroid, the authors offer a well-reasoned approach to innovation. --Gail Whitcomb Copyright 2006 BooklistThere are no comments on this title.