Viral marketing : potential and pitfalls / Michael Bryce.
By: Bryce, Michael
Publisher: Saarbrcken : VDM, 2005Description: 82 p.; 22 cm001: 14221ISBN: 3865501745; 9783865501745Subject(s): Viral marketingDDC classification: 658.872
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.872 BRY (Browse shelf(Opens below)) | 1 | Checked out | 11/06/2024 | 089074 |
Enhanced descriptions from Syndetics:
The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as well as to some of the pitfalls that may be encountered.
Includes bibliographical references (p. 75-79).
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