Consumer research: postcards from the edge
Publisher: Routledge, 1997001: 2523ISBN: 0415173175Subject(s): Marketing information systems | Market surveys | Market researchDDC classification: 658.834 BROItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | MAIN LIBRARY Book | 658.834 BRO (Browse shelf(Opens below)) | 1 | Available | 045617 |
Enhanced descriptions from Syndetics:
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
Table of contents provided by Syndetics
- University of South Florida, USA
- University of Utah, USA
- University of Ulster
- St. Anne's College, Oxford
- Berry College, Mt. Berry, USA
- Arizona State University, USA
- Birmingham Business School, University of Birmingham
- Columbia University, USA
- University of California, Irvine, USA
- University of Wisconsin, USA
- University of Edinburgh
- University of Ulster, Coleraine
- University of Lancaster
- Auburn University, Alabama, USA
- Rutgers, The State University of New Jersey, USA
- University of Wisconsin - Madison, USA
- Dublin City University
- Nottingham Trent University
- University of California, Irvine, USA
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