Image from Syndetics
Big brand / by Jican LU [editor]
Contributor(s): Lu, Jican
| Yu, FuguoPublisher: Bejing : Designer books, 2008Description: 317p. ill. [chiefly col.] 26 cm001: 12013ISBN: 9784903233291Subject(s): Branding | Corporate identity | LogosDDC classification: 659.134 LU
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.134 LU (Browse shelf(Opens below)) | 1 | Available | 093962 |
Enhanced descriptions from Syndetics:
Based on submissions for the European Design Awards, this book investigates branding, globalisation and brand development, and its importance within today's consumer market. Includes the work of leading global designers. SELLING POINTS: Introduces the latest global brand cases and trends 1500 colour illustrations
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