Enhanced descriptions from Syndetics:

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.* Copublished with the prestigious Design Management Institute in Boston * Features case studies from leaders in design and marketing management

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Table of contents provided by Syndetics

• Acknowledgments (p. iv)
• Foreword (p. v)
• Preface (p. vi)
• Part I The Fundamentals of Design Management
• Chapter 1 The Field of Design (p. 2)
• Chapter 2 The History of Design: Portraits of Entrepreneurs (p. 21)
• Chapter 3 Design and Business Performance (p. 40)
• Chapter 4 Design Management (p. 67)
• Part II The Value of Design
• Chapter 5 Design and Marketing: Differentiation Through Design (p. 81)
• Chapter 6 Design and Innovation: Coordination Through Design (p. 114)
• Chapter 7 Design and Strategy: Transformation Through Design (p. 142)
• Part III Design Management in Practice
• Chapter 8 The Design Firm (p. 167)
• Chapter 9 Operational Design Management (p. 186)
• Chapter 10 Functional Design Management: Managing the Design Department (p. 214)
• Chapter 11 Strategic Design Management (p. 238)
• Conclusion (p. 258)
• Bibliography (p. 261)
• Index (p. 276)