Enhanced descriptions from Syndetics:

Fashion depends on visuals. When we see something we like, we respond to its color, line, form, and eye-appeal. Communicating about fashion demands much more, though. It involves a wide range of media including words-printed, spoken, and electronically transmitted. "Fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industry's underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media serving fashion.
Instructors, contact your Sales Representative for access to Instructor's Materials.

Table of contents provided by Syndetics

• Fashion Communications-A Layered Look
• Fashion Information from the Inside Out
• Understanding Raw Materials
• Laboring for Fashion: Influences from the Industry
• The Business End
• Details, Details
• Becoming Fashion
• Out There for All to See
• Representation in the Popular Media
• The Big C: Creativity
• Evolution of the Fashion Magazine
• Dynamic Wording-The Art of Describing Fashion
• Visuals That Speak
• "With This Page (Ad, Script, or Whatever!), I Thee Wed"