Enhanced descriptions from Syndetics:

How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy . Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

Reviews provided by Syndetics

CHOICE Review

This anthology focuses on the strategic role that design plays in helping businesses identify their products, shape consumer attitudes, communicate information, and create positive environments. In today's competitive marketplace, emphasizing the look and feel of a product or service builds brand loyalty. Examples discussed in this work range from Altoids (in the reusable tin box) and Apple's iPods (cute, compact, and colorful), to Post-it Notes (easy-to-use), KitchenAid appliances (sleek and professional), and Dyson's vacuum cleaner (no bag needed). CBS Television, though not cited in the book, is another example of the effectiveness of a strong design strategy; over several decades it carved out a reputation as the "Tiffany Network" by paying attention to the minutest design details of its operation down to the way business letters were composed and formatted. Editors Lockwood and Walton (both of the Design Management Institute) have put together an extensive assortment of articles and cases illustrating the various design concepts businesses can use to build their images ... and their bottom lines. Summing Up: Recommended. Upper-division and graduate business and design students, faculty, and practitioners. P. G. Kishel Cypress College