Enhanced descriptions from Syndetics:

Published in Cooperation with the Open University "They provide an excellent range of subjects." --Management Education and Development This exciting volume focuses on the processes of innovation in organizations and how these can best be encouraged and managed. Unlike the mechanistic determinism and quasi-scientific managerial thinking of the past, the contributors to Managing Innovation believe that management must promote innovation at the individual, corporate, and strategic levels. These top contributors examine such issues as: the process of innovation in organizations; the nature of strategic innovation and visionary leadership; and, how organizational environments are created in which innovation can flourish. In addition, they offer numerous case studies and examples of innovation in action--in companies of all sizes and types; consider the implications for innovation processes of different organizational levels, stages, and culture; and, review the critical success factors for meetingthe continual challenge to innovate and change.

Table of contents provided by Syndetics

• Introduction
• Part 1 Framework - Issues In the Management of Innovation
• Section 1 Strategic Innovation
• The Discipline of Innovation
• Managing Innovation
• An Uncertainty Reduction Process Facilitating Innovation in Large Organizations
• Section 2 Personal Qualities
• Visionary Leadership and Strategic Management
• Change-master Skills
• What It Takes to be Creative Entrepreneurship Reconsidered
• The Team as Hero
• Section 3 Organizational Environment
• The Organizational Culture of Idea Management
• A Creative Climate for the Management of Ideas Strong Culture and Its Consequences
• What is the Best Way of Organizing Projects?
• Section 4 Implementation
• Innovation by Design
• Reducing the Time to Market
• The Case of the World Auto Industry Quality Circles
• The Danger of Bottled Change New Products
• What Separates Winners from Losers?
• Part 2 Short Exemplars
• Section 5 Ideas Into Innovation
• The Innovators
• Soichiro Honda
• `Supply Creates its own Demand' Steven Jobs
• Genius in a Garage Edwin Land
• Inventor of the Instant Camera Alastair Pilkington
• Inventor of Float Glass Clive Sinclair
• The Inventor who Lacked Business Flair Anita Roddick
• Lessem interviews: Adventurer
• Section 6 Processes Into Products
• Masters of Innovation
• How 3M Keeps Its New Products Coming Baker Perkins
• Convert Selling to the World
• The Sony Walkman Story
• Part 3 Themes - Case Studies
• Section 7 Direction Finding
• Visioning
• Building Pictures of the Future Scenarios
• Uncharted Waters Ahead Corporate Strategy and Entrepreneurial Vision
• Section 8 Reaching the Market Place
• 3M's Little Yellow Note Pads
• `Never Mind. I'll Do It Myself' G T Culpitt and Son Limited
• From Idea to Implementation
• Pitfalls along the Stony Road between Idea Creation and the Market Place
• Section 9 Organizational Renewal
• Using the Creative Process to Resolve a Strategic Conflict over Environmental Issues at Berol
• Xerox Charts a New Strategic Direction
• `If We Can Do It
• Any Company Can!' Creative Empowerment at Rover
• Part 4 Contexts - Lessons From the Wider Picture
• Section 10 Innovation and Its Impact
• Toward a New Industrial America
• Thriving on Chaos
• Facing Up to the Need for Revolution
• What Makes a Winning Company?