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Branding : brand strategy, design and implementation of corporate and product identity / Helen Vaid.
By: Vaid, Helen
Publisher: London : Cassell Illustrated, 2003Description: 192 p. : col. ill. 24cm001: 9050ISBN: 1844030377Subject(s): Branding | Trademarks | Corporate identityDDC classification: 659.134 VAI
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.134 VAI (Browse shelf(Opens below)) | 1 | Available | 080177 |
Enhanced descriptions from Syndetics:
Branding reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats.
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