A designer's research manual : succeed in design by knowing your clients + understanding what they really need / by Jenn + Ken Visocky O'Grady.
By: Visocky O'Grady, Jennifer [author.]
Contributor(s): Visocky O'Grady, Kenneth [author.]Series: Design field guides: Publisher: Beverly, Massachusetts : Rockport, an imprint of The Quarto Group, [2017]Copyright date: ©2017Edition: Second edition, updated + expandedDescription: 1 online resource (2,018 pages) : illustrationsContent type: text Media type: computer Carrier type: online resource001: 43990ISBN: 9781631594304 (e-book)Subject(s): Commercial art -- United States -- MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Designer's research manual : succeed in design by knowing your clients + understanding what they really need.DDC classification: 741.6068 LOC classification: NC1001.6 | .V576 2017Online resources: Click to View Summary: "Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | E-BOOK (Browse shelf(Opens below)) | 1 | Available | 43990-1001 |
"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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