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Digital advertising : past, present and future / by Creative Social ; edited by Patrick Burgoyne and Daniele Fiandaca
Contributor(s): Burgoyne, Patrick
| Fiandaca, Daniele | Creative SocialPublisher: [England?] : Creative Social, [2011?]Description: xvii, 165 p. ; 23 cm001: 25336ISBN: 9780956608307Subject(s): Internet advertising | AdvertisingDDC classification: 659.144
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.144 DIG (Browse shelf(Opens below)) | 1 | Available | 110289 |
Enhanced descriptions from Syndetics:
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."
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