Designers are wankers / by Lee McCormack
By: McCormack, Lee
Publisher: London : About face, 2005Description: 240p. ill. [chiefly col.] 22cm001: 11467ISBN: 0955096804Subject(s): Manufacturing | Design engineering | Careers | Designers | MarketingDDC classification: 745.201 MCC
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 745.201 MCC (Browse shelf(Opens below)) | 1 | Available | 092638 | |||
| Book | MAIN LIBRARY Book | 745.201 MCC (Browse shelf(Opens below)) | 2 | Available | 111064 |
Enhanced descriptions from Syndetics:
The opening chapter of Lee McCormack's extremely engaging manifesto/how-to book on becoming an industrial designer begins, "Don't be a wanker Embrace what it means to be a professional designer. Making the transition from design student to successful creative often involves a lot of reassessment, adaptation and resignation--just when you thought you'd cracked it and got that qualification, you realize that your actual education starts here...." Written in plain and often playful English, and featuring chapter headings like, "How to relate to the business mind," "Clients, they write the cheques," "Manufacturers are a different breed," "Protecting your ideas," and "Identifying the sharks," this must-have bible for any aspiring designer also contains substantial interviews with Neville Brody, Jason Kirk, Karim Rashid, Piers Roberts and Paul Smith.
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