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The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath ... [et al.].

by Rath, Patricia Mink.

001: 14868Publisher: New York : Fairchild, c2008Availability: Items available for loan: Call number: 687.0688 WHY (1).
Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.

by Eyal, Nir [author.] | Hoover, Ryan [author.].

001: 27193Publisher: London : Portfolio/Penguin, 2014Availability: No items available :
Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt.

by Chipchase, Jan [author.] | Steinhardt, Simon [author.].

001: 26823Publisher: New York : HarperCollins, [2013]Copyright date: ©2013, 24 cmAvailability: Items available for loan: Call number: 658.575 CHI (1).
Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.

by McCracken, Grant David, 1951-.

001: 26504Publisher: Bloomington : Indiana University Press, c2006Availability: Items available for loan: Call number: 658.8 MAC (1).
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