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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.

by Heinze, Aleksej [editor.] | Fletcher, Gordon [editor.] | Rashid, Tahir [editor.] | Cruz, Ana [editor.].

001: BDZ0042924936Edition: Second edition.Publisher: London : Routledge, 2020Availability: Items available for loan: Call number: 658.872 HEI (1).
The fashion business : theory and practice in strategic fashion management / Dario Golizia.

by Golizia, Dario, 1966- [author.].

001: BDZ0047499444Publisher: London : Routledge, 2022Availability: Items available for loan: Call number: 746.9 GOL (1).
The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer.

by Kapferer, Jean-Noel.

001: BDZ0012916693Edition: 5th ed.Publisher: London : Kogan Page, 2012Availability: Items available for loan: Call number: 658.827 KAP (1).
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