TY  - BOOK
AU  - Haig,Matt
TI  - Brand royalty: how the world's top 100 brands thrive & survive 
SN  - 0749448261
U1  - 658.82 HAI 
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - Branding
KW  - Product management
KW  - Marketing
KW  - Product development
KW  - Corporate image
KW  - Consumer behaviour
N1  - Originally published: 2004; Includes bibliographical references and index
ER  -