TY  - BOOK
AU  - Keiser,Sandra J.
AU  - Garner,Myrna B.
TI  - Beyond design: the synergy of apparel product development 
SN  - 1563672170
U1  - 746.9206 KEI 
PY  - 2003///
CY  - New York
PB  - Fairchild
KW  - Fashion forecasting
KW  - Branding
KW  - Business plans
KW  - Fashion industry
KW  - Consumer behaviour
KW  - Colour
KW  - Social conditions and trends
KW  - Marketing
KW  - Market research
KW  - Product development
N1  - Includes diagrams; Includes tables; Includes index
ER  -