TY  - BOOK
AU  - Unalkat,Aarti
ED  - Ravensbourne College of Design and Communication
TI  - How is virtual technology increasingly involved in the creation of real space, how does it alter the experience for consumers within retail?
PY  - 2005///
CY  - Chislehurst
PB  - Ravensbourne College
KW  - Retail stores
KW  - Consumer behaviour
KW  - Internet
KW  - Shopping
KW  - Virtual reality
N1  - MA dissertation : Interactive Digital Media; Space is not set within the confinements of walls, it has progressed and developed further than may have been anticipated. The development of new technology has permitted the exploration of spatial interaction and consumer involvement within real, and mixed reality environments. New and old technology can merge together seamlessly to create environments of mixed reality, these can introduce the visitor, consumer or user to the advantages of digital technology. Technology in relation to retail can be a means to entice, engage and entertain the consumers. The experience a customer is able to gain within a retail environment and the possibilities, if any, to interact with a space and technology vary from store to store. The attraction of the World Wide Web may mean retailers become second choice; physical stores seem to be lacking identity. Consumers appear to be turning their backs on physical stores in favour of the internet. But if the internet and physical stores were to merge and work together to create new environments, each would hold different values in the creation of the new mixed reality store. This would allow a partnership to be created, physical stores would have more scope for the use of technology, and it would enable the consumer experience to be drastically altered. This new experience could attract more customers and shape the retail consumption industry ready for the future and any further digital technology developments it may offer
ER  -